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Mot de passe oublié? I found gold in the footnotes with extensive references that together provide the essential guide to reputation management for managers and executives.

This book should be required reading for MBAs and managers of business large and small. Kossovsky has made yet another important contribution to the discipline.

Kindle Edition Verified Purchase. A tour de force on connecting the supposedly "intangible" to the tangible - Dr. Kossovsky, through meticulous research, and compelling data, shows that a reputational hit can shave material value off of a company's stock value and, even more importantly, how reputational repair and the creation of internal organizational resilience can add back up to a net If one extrapolates this lesson from publicly traded companies to other types of organization, it makes for a compelling case for building resilient, well-risk managed and strategically aligned enterprises.

I apprecaite the author approach to a topic which few have dared to quantify. I still think the industry has a ways to go but Kossovsky has made a meaningful contribution to that progress. The whole body of work is thought provoking as the components of reputational value are detailed. From an enterprise risk management ERM and insurance perspective, my sense is that large enterprise risk gaps will be exposed by reputational analysis.

This is a thoroughly researched and thoughtful work. Reputational issues effectively are addressed intuitively, from the perspective of diverse stakeholders and through surprisingly illuminating metrics. Kossovsky's book offered a clarity for me in linking long-term shareholder value to corporate resilience, and on to reputational management. His contention is that there are six distinct drivers that support or undermine corporate reputation.

They are, ethics, innovation, quality, safety, sustainability, and enterprise security. Adequate management of reputation by senior executives and reputation oversight by the board of directors is essential to safeguard fiscal health.

Kossovsky's expose of the dramatic decline of reputation and the associated stock market ramifications for BP following the Deepwater Horizon disaster in is illuminating. A concerted effort began in the s to reposition oil behemoth BP as sustainable, green, and concerned corporation.

The market responded favorably and despite the explosion at BP's Texas refinery in and the oil spill in Alaska in , the media continued to portray BP as a concerned global citizen committed to a carbon constrained world and to alternative fuel development. The Deepwater explosion was a pivotal failure in management where cost containment and disregard for safety ran rampant.

BP will pay the price for a long time to come before it can restore its reputation for crisis prevention and management. This is just one example of the thorough and credible positioning of the value of corporate reputation and why organizations that are socially and environmentally credible essentially fashion a "reservoir of goodwill" that enables them to become more resilient not only to climate change risks, but to any unfavorable market perception.

I am pleased I got his book. See all 6 reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway. Set up a giveaway. Un article de Wikipédia, l'encyclopédie libre. Sur les autres projets Wikimedia: Article contenant un appel à traduction en anglais Portail: Espaces de noms Article Discussion.

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